BRAND SYSTEMS · PRODUCT STORYTELLING · CAMPAIGNS

Brand systems that make complex products feel human.

I’m a San Francisco–based brand and visual designer working across product storytelling, campaigns, web, events, and scalable creative systems.

FOCUS

Brand systems · Product storytelling · Campaigns · Web · Events

BASED

San Francisco, CA

STATUS

Available for full-time, contract, and select projects

WORKED ACROSS

Salesforce

Procore

Lattice

Slack

SELECTED WORK

Selected work

Brand systems, product stories, and cross-channel campaigns for complex technology.

01 / SALESFORCE · EDITORIAL & COMMUNICATIONS

A publishing system for 70K+ employees

I redesigned the information architecture, navigation, and WordPress templates behind four internal microsites, increasing average landing-page engagement time by 30%.

View case study ↗

Editorial Systems

Information Architecture

Cross-Functional Delivery

Inside Salesforce’s UI system project preview

01 / SALESFORCE · EDITORIAL & COMMUNICATIONS

A publishing system for 70K+ employees

I redesigned the information architecture, navigation, and WordPress templates behind four internal microsites, increasing average landing-page engagement time by 30%.

View case study ↗

Editorial Systems

Information Architecture

Cross-Functional Delivery

01 / SALESFORCE · EDITORIAL & COMMUNICATIONS

A publishing system for 70K+ employees

I redesigned the information architecture, navigation, and WordPress templates behind four internal microsites, increasing average landing-page engagement time by 30%.

View case study ↗

Editorial Systems

Information Architecture

Cross-Functional Delivery

03 / PROCORE · INTEGRATED EVENT CAMPAIGN

One event identity across every touchpoint

I extended Procore’s brand into a distinct campaign system spanning social, email, landing page, community, and the event platform.

View case study ↗

Brand Extension

Event Marketing

Cross-Channel Design

Procore Innovation Summit 2026 campaign preview

03 / PROCORE · INTEGRATED EVENT CAMPAIGN

One event identity across every touchpoint

I extended Procore’s brand into a distinct campaign system spanning social, email, landing page, community, and the event platform.

View case study ↗

Brand Extension

Event Marketing

Cross-Channel Design

03 / PROCORE · INTEGRATED EVENT CAMPAIGN

One event identity across every touchpoint

I extended Procore’s brand into a distinct campaign system spanning social, email, landing page, community, and the event platform.

View case study ↗

Brand Extension

Event Marketing

Cross-Channel Design

02 / PROCORE · PRODUCT COMMUNICATIONS

A repeatable newsletter for product updates

I reviewed the existing newsletter, identified the structures that repeated across launches, releases, betas, and coming-soon updates, and turned them into four release modules and 16 monthly headers.

View case study ↗

Email Design

Responsive Layouts

Figma Components

Product updates, made repeatable project preview

02 / PROCORE · PRODUCT COMMUNICATIONS

A repeatable newsletter for product updates

View case study ↗

Email Design

Responsive Layouts

Figma Components

02 / PROCORE · PRODUCT COMMUNICATIONS

A repeatable newsletter for product updates

View case study ↗

Email Design

Responsive Layouts

Figma Components

MORE SELECTED WORK

Campaigns, events, and editorial work

Champion Month Creative System

Recurring employee community campaign · Figma templates and guidance

View ↗

Lattice Campaign Toolkit

Brand and campaign system · Figma templates

View ↗

Slack AI ebook layout system

AI product storytelling · Editorial system

View ↗

ADDITIONAL WORK

Architecture, furniture, and material studies.

A growing archive of architecture studies, furniture I designed and built, and experiments with form, space, and fabrication.

Architectural Graphics

The Cottage — Tiny House

A complete architectural presentation board combining floor plans, elevations, sections, structural studies, renderings, and a material palette.

ARCH 20

Spring 2026

View project ↗

Furniture Design

Furniture Collection

Selected furniture and storage pieces designed and built in wood.

Built Work

2014

View project ↗

Design Studies

Form, Pattern & Digital Fabrication Studies

A series of spatial and fabrication studies exploring planar folding, modular mashrabiya-inspired screens, surface morphology, solid modeling, and preparation for physical output.

Rhino + SketchUp

Selected Studies

View project ↗

Interested in working together?

gilad.ux@gmail.com ↗

Gilad Shahar · Visual Designer

Designed with care · 2026