VISUAL MARKETING · CAMPAIGN DESIGN · CONTENT SYSTEMS
Gilad Shahar
A visual designer with 6+ years of experience creating campaign systems, social creative, editorial experiences, marketing assets, and product communications for technology organizations.
A visual designer with 6+ years of experience creating campaign systems, social creative, editorial experiences, marketing assets, and product communications for technology organizations.
FOCUS
Campaign strategy, visual storytelling, creative production, brand systems
BASED
San Francisco, CA
STATUS
Available for full-time, contract, and select projects
SELECTED CLIENTS / TEAMS
Salesforce
Salesforce
Procore
Procore
Lattice
Lattice
Slack
Slack
SELECTED WORK
Campaigns and visual systems built to clarify, engage, and scale.
Campaigns and visual systems built to clarify, engage, and scale.
Campaigns and visual systems built to clarify, engage, and scale.
A focused set of campaign systems, editorial frameworks, and product-communication projects with measurable production and engagement outcomes.
A focused set of campaign systems, editorial frameworks, and product-communication projects with measurable production and engagement outcomes.
05 / PROCORE · INTEGRATED EVENT CAMPAIGN
One event. Every touchpoint connected.
A cross-channel campaign for Procore Innovation Summit 2026 spanning paid and organic social, email, landing page, community, and event-platform touchpoints.
View case study ↗
Integrated Campaign
Event Marketing
Cross-Channel Design
05 / PROCORE · INTEGRATED EVENT CAMPAIGN
One event. Every touchpoint connected.
A cross-channel campaign for Procore Innovation Summit 2026 spanning paid and organic social, email, landing page, community, and event-platform touchpoints.
View case study ↗
Integrated Campaign
Event Marketing
Cross-Channel Design
05 / PROCORE · INTEGRATED EVENT CAMPAIGN
One event. Every touchpoint connected.
A cross-channel campaign for Procore Innovation Summit 2026 spanning paid and organic social, email, landing page, community, and event-platform touchpoints.
View case study ↗
Integrated Campaign
Event Marketing
Cross-Channel Design
HOW I WORK
Complex-to-clear thinking. Polished execution.
Complex-to-clear thinking. Polished execution.
Complex-to-clear thinking. Polished execution.
01
Spot what is missing
Find content gaps, product moments, and stories worth turning into campaign ideas.
02
Make it repeatable
Build flexible assets and templates that keep output fast, consistent, and on brand.
03
Ship, learn, improve
Launch quickly, review performance and feedback, and use the signal to strengthen the next round.
ADDITIONAL WORK
Architecture, studies, and work beyond campaigns.
Architecture, studies, and work beyond campaigns.
Architecture, studies, and work beyond campaigns.
A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.
A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.
A growing archive of academic projects, experiments, and practices that broaden how I think about space, systems, and visual communication.
Architectural Graphics
The Cottage — Tiny House
The Cottage — Tiny House
The Cottage — Tiny House
A complete architectural presentation board combining floor plans, elevations, sections, structural studies, renderings, and a material palette.
A complete architectural presentation board combining floor plans, elevations, sections, structural studies, renderings, and a material palette.
ARCH 20
Spring 2026
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Furniture Design
Walnut Furniture Collection
Walnut Furniture Collection
Walnut Furniture Collection
A hand-built walnut desk, armchair, and ottoman exploring structural clarity, precise joinery, and the warmth of solid wood through a restrained modern language.
A hand-built walnut desk, armchair, and ottoman exploring structural clarity, precise joinery, and the warmth of solid wood through a restrained modern language.
Built Work
2014
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Workshop Design
Boxed Stool Workshop
Boxed Stool Workshop
Boxed Stool Workshop
A compact stool system developed in SketchUp and translated into a hands-on workshop, pairing a buildable modular design with a clear participant-led assembly process.
A compact stool system developed in SketchUp and translated into a hands-on workshop, pairing a buildable modular design with a clear participant-led assembly process.
Furniture + Facilitation
2017
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Design Studies
Form, Pattern & Digital Fabrication Studies
Form, Pattern & Digital Fabrication Studies
Form, Pattern & Digital Fabrication Studies
A series of spatial and fabrication studies exploring planar folding, modular mashrabiya-inspired screens, surface morphology, solid modeling, and preparation for physical output.
A series of spatial and fabrication studies exploring planar folding, modular mashrabiya-inspired screens, surface morphology, solid modeling, and preparation for physical output.
Rhino + SketchUp
Selected Studies
View project ↗
NEED CAMPAIGN SYSTEMS, LAUNCH CREATIVE, OR PRODUCT STORYTELLING?
Let’s make complex products easier to launch, explain, and scale.
Let’s make complex products easier to launch, explain, and scale.
Let’s make complex products easier to launch, explain, and scale.
Gilad Shahar · Visual Designer
Designed with care · 2026